Privacy Policy

Updated: 2025-12-02

We, the team behind ulflidmancounseling.com (Ulf Lidman Training AB), take your privacy seriously and want you to feel confident when you share your information with us. This policy explains how we collect, use, and protect personal data, including how cookies are used. The policy follows the GDPR and applicable Swedish law.

1. Data Controller

Ulf Lidman Training AB
Org. no.: 559460-4604

If you have any questions:
ulf@ulflidmancounseling.com

2. Information We Collect

We may process:

  • Name, email, phone number, and address
  • Invoice and payment details
  • Booking history and orders
  • Communication with us (e.g., email, phone)
  • Information related to coaching, counseling sessions, or courses
  • Technical data from the website (browser, device, click history)

We only collect what is necessary to provide our services or to meet legal requirements.

3. How We Collect Information

  • Directly from you when you book, contact us, or participate in our programs
  • Through our website via cookies
  • From partners or public records when relevant

4. Cookies and Tracking

We use cookies to ensure the website works properly and to understand how it is used.

Types of cookies:

  • Necessary cookies – essential for basic functions
  • Analytics cookies – used in tools like Google Analytics/Search Console
  • Marketing cookies – only used if you consent

Management

We use CookieYes to handle consent. You can change your settings or clear cookies in your browser at any time.

5. Why We Process Your Data

We process your information to:

  • Manage bookings, payments, and deliveries
  • Provide support and respond to questions
  • Send information you have requested
  • Administer events, courses, or digital content
  • Send offers
  • Meet legal requirements such as accounting laws
  • Improve our website and services
  • Contract – to provide our services
  • Legal obligation – such as accounting
  • Legitimate interest – to develop our business
  • Consent – for marketing and non-essential cookies

7. Storage Time

  • Booking and customer information is stored for 7 years (accounting requirements).
  • Marketing-related information is stored until you withdraw your consent.
  • Cookies are stored for varying lengths depending on type.

8. Your Rights

You have the right to:

  • Access your personal data
  • Request correction or deletion
  • Restrict processing
  • Object to certain types of processing
  • Withdraw consent
  • Request data portability

Contact us: Ulf@ulflidmancounseling.com
You may also contact the Swedish Authority for Privacy Protection (IMY) if you believe your data has been handled incorrectly.

9. Security

We use technical and organizational measures to protect your information. Only authorized individuals have access to the data.

10. Changes to This Policy

We may update this policy when needed. The latest version will always be available on the website. In the case of major changes, we will inform you via email or another appropriate channel.